MRCB [ Company Profile ]

MRCB Passion for Excellence Programme

' Passion for Excellence ' is the theme of a culture that is being inculcated at MRCB. Introduced by the CEO in early 2003, the theme is a vital tool for creating a dynamic work ethic and work place that propel the company into facing the challenges successfully.

Objectives

'Passion for Excellence' is an open two-way channel of communication between staff and management. With regular meetings, each division is able to motivate increased productivity and performance as well as identify 'champions' of passion for excellence. Over and above, this channel enables each division to review performance, critical challenges, and develop action plans. With open discussions, each staff becomes fully aware of MRCB strategies and progress, creating pride and loyalty to the company.

The 3R strategy - Restructure, Rationalise and Rejuvenate is core to the new MRCB action plan.

Challenges Ahead

MRCB recognises the urgent need to create financial value - our survival as a viable company is at stake. As such, the new company culture and the 3R survival strategy addresses the intent to face and overcome challenges. There are lessons learnt and we have to strategize to ensure that MRCB has learnt - and remembered. There will be no repeats. No company can afford it.

Company Profile
		GMD's Message
		Passion For Excellence Programme
		Group Structure
		Our Heritage
		Our Commitment
		Brand Identity
		Corporate Social Responsibilities
		Company Background
		Board Of Directors
		Major Shareholders
		Credentials
		Corporate Song